After 20+ years working in Silicon Valley go-to-market and competitive intelligence roles, I’ve seen how software really gets priced, and how few buyers ever get the full picture.

Long story short, software pricing is often designed with an “anchor-then-discount” strategy used to maximise potential revenue, but still leaving room to negotiate discounts. They set inflated list prices to make discounted deals feel like “winning,” even if you are still overpaying.

At Hush, I use that insider knowledge to cut through the noise. This isn’t about pushing the ‘best’ tool (spoiler: there’s no such thing). It’s about matching you with the right software and negotiating terms that actually work for your business.